Harry Potter Essay Example for Free

Harry Potter Essay Harry Potter is a series of seven novels written by the British author J. K. Rowling. The books is the chronicle adventures of awizard, Harry Potter, and his friends Ronald Weasley and Hermione Granger, all of whom are students at Hogwarts School. The main story concerns Harrys quest to overcome the Dark wizard Lord Voldemort, whose aims are to become immortal, conquer the wizarding world and destroy all those who stand in his way, especially Harry Potter. Since the release of the first novel Harry Potter and the Philosophers Stone on 30 June 1997 and the last on July 2007, the books have gained immense popularity, commercial success worldwide As of June 2011, the book series has sold about 450 million copies, making it the best-selling book series in history, and has been translated into 67 languages. The last four books consecutively set records as the fastest-selling books in history. Question 1: To what extent was the Harry Potter series simply a loss leader for the hypermarkets? Harry Potter simply a loss leader for the hypermarkets because it’s just a marketing strategy which was used to gain enormous market share of the Harry Potter books with the acceptance of millions dollars loss. Question 2: Should such price cutting be outlawed or regulated to protect smaller retailers? Price cutting should be regulated to not only protect smaller retailer but also prevent market from many consequences such as leading to loss profit and price war, cheapen a brand, etc when price cutting is not controlled. Question 3: Bookstores in Kuala Lumpur withdrew the book in protest. Was their reaction justified? The action of bookstore in Kuala Lumpur withdrawing seventh Harry Potter in protest is justified because it protects their own benefit from being loss and claiming their objection attitude toward the loss leader strategy of other giant retailer.

Acid Rain and Its Effects on the Biosphere :: Geology

Acid Rain and Its Effects on the Biosphere Introduction: Acid Rain: whenever I conjure up images of acid rain I always allude to huge, boiling-red raindrops falling from mean purple clouds on a path destined for destruction. I can see them spiraling down uncontrollably in fireballs of rage to the earth; it becomes very apparent. Perhaps my imagination has gotten the better of me here, but acid rain is definitely no sweetheart. Actually, acid rain looks like any other rain. Believe it or not, it does not have flaming tales on the end of it, but it can produce some serious risks to the world as we know it. These are pH testers. Formed high in the clouds where sulfur dioxide and nitrogen oxides combine with oxygen and water, acid rain has a devastating ability to kill off aquatic systems, vegetation, animals, etc. The definition of acid rain is the deposition of acidic components in rain, fog, snow, and sleet. Regular rain has a pH that is slightly acidic at 5.6, but what makes one worry are the places like Washington, D.C., which possesses rain readings of 4.2 to 4.4 on the pH scale. Acid rain is mainly composed of Sulfuric Oxide (SO2) and Nitrous Oxide, which are common air pollutants from big industries, 70% of which are electric utility plants. If one views the amount pH levels of various areas around the nation it is easy to see that there is a problem, especially when a 4.0 pH level can drive many fish to die. Certainly acid rain has a great deal of negative effects on the geosphere, atmosphere, and hydrosphere. But maybe the most important system for us to observe as scientist is the biosphere. The biosphere with out a doubt is the most visible of the systems on our planet. The reason it is so easy to monitor is because it is all around us. We see trees and their growth, animals running around, and fields of grass with cows grazing. We are the biosphere and therefore we can and will see the changes. If there is something wrong and we don’t have a pH scale to measure, we will sense it through the living environment around us. Trees and Vegetation: One of the most serious effects of acid rain can be traced to trees and the soil they grow from.

Incarceration Essay

There has been a lot of discussion regarding the prison population in the United States but little efforts have been engaged in regard to the transformations observed in the composition of the jail population. The law enforcement agents are under obligation by the federal, state, and local authorities to arrest and confine individuals who are criminal suspects. It is the duty of our judicial system to imprison individuals who are crime convicts. The confinement that is imposed on individuals whether prior to or after conviction is what is referred to as incarceration. Any person irrespective of race, color, sex, and age is subject to incarceration at least in theory according to the constitution. Studies have however continued to show increasing imbalance in our penal institutions as more African Americans and Hispanics continue to account to a slightly larger percentage in comparison to the whites. This paper shall present an analysis of the structural inequality as observed in the judicial system within the United States. Structural Inequality: Structural inequality is something that is affecting virtually all societies around the world. This phenomenon however does not stem from the variations amongst individuals as generally thought, but it can be attributed to the meanings and values that individuals hold in regard to these variations. These values and meanings become systemized and thus the foundation of inequality in our society. The society becomes stratified based on differences between the individuals. This leads to a hierarchical society where prejudicial values and attitudes are developed which affects the views held by the different categories of individuals (Bartels-Ellis, 2010). The US is among the world’s most leading jailers with a rating of 750 imprisonments in every 100,000 individuals (Williams, 2009). The prison population is however disproportional with African Americans and the Hispanics and other minority groups accounting for a larger percentage compared to the majority whites. It is estimated that over 60% of the prison population is from the minority groups. The imbalance in the incarcerated population has been attributed to the war against drugs that has gained momentum in the recent past. This has had a toll on the minority groups though studies have continued to indicate that drug use is also a significant phenomenon amongst the whites. The judicial system has therefore been accused of racist discrimination when it comes to matters of fair and effective judgment (Williams, 2009). Racial Bias in the Judicial System: Racial inequalities have been observed when it comes to judicial matters in the United States. There are great variations in the incarceration of different racial groups that make up the population of the US (Martel, 2008). Studies have continued to reveal the unending trend of disparities in the criminal justice system as revealed by the United States Census Bureau in 2000. According to the Bureau, there is un-proportional representation in the incarceration within the US penal institutions which happens to favor the whites. As of the year 2000, out of close to 2 million adult prisoners, 63% were from the minority groups including the African Americans and Latinos. Such disparities are in contravention of the general population as it has been established that the minority groups account for only 25% of the general population (Human Rights Watch, 2002). Statistics: According to Families Against Mandatory Minimums (FAMM), in every twenty blacks aged over 18, one is likely to be in prison whereas for the whites, the imprisonment rate is put at one in every 180 individuals. The African Americans and the Hispanics comprise of about 2/3 of the prison population. As of the year 2001, African American males and Hispanic males had a higher chance of being imprisoned compared to the whites. The blacks had a 32. 2% chance; Hispanics 17. 2% chance; whereas the whites had a 6% chance. In the year 2003, African American prisoners accounted for a larger portion of those serving a term of more than one year at 44% of the prison population followed by the whites at 35% whereas the Hispanics accounted for the remaining 19% (Families Against Mandatory Minimums Foundation, 2010).

Functionalist, Conflict, and Interaction Perspectives on Mass Media Essay

It is hard to imagine that just one theoretical view can make clear the many ways that individuals relate with media and technology. Technology covers a wide range from simplistic to complicate. Media is everywhere we look and on every gadget we own. This paper will take a look at mass media from the functionalist, conflict, and interaction perspectives. You can look at a variety of theories and you will find studies and scholars that agree and those who disagree. A sociological approach in functionalism is the reflection of the relationship among the functions of less significant parts and the functions of the total. From the functionalist perspective there has been a problem from the start. The problem is the failure to identify and come up with a definition for the actual function of mass media. Also it has been problematic to define what role the mass media plays in various cultures and sub cultures (Mendelshon, H. (1974). From the start a functionalist breakdown comes with a profound handicap. According to the functionalist perspective the media is a marketing product and entertaining, it is socializing individuals, teaching norms, morals, and philosophies to future groups. Media also keeps individuals in touch with cultural standards in the time if happenings of nationwide importance. The functionalist perspective sees the media as teaching what is virtuous and appropriate (Gamson, Croteau, Hoynes, and Sasson (1992). The media has four essential functions for society: surveying the environment to give reports and information; relaying replies to this information; amusing; and transmitting traditions to upcoming generations. Advertisements are always shown before movies; it also appears on public transportation and on highway billboards. There is virtual gaming that allows one to talk to friends on social networks. Technology gives individuals and groups innovative and more stimulating ways to stay amused. Some sociologist affirm that this level of media experience hints to narcotizing dysfunction, a word that defines when persons are excessively overcome with media feedback that they begin to ignore it. Functionalism has gotten criticism for neglecting the harmful functions of an event such as divorce. Critics also say that the perspective justifies the status quo and satisfaction on the part of society’s individuals. Functionalism does not support individuals in taking a lively position in altering their social environment even if this change could be for the better. Functionalism sees vigorous social change as unwelcome since each part of society will recompense naturally for any troubles that may come to pass. Conflict theorists see social conflict among any groups in which it is probable for disparity exists: racial, gender, religious, political, economic, and so on. Conflict theorists claim that disparate groups more often than not have contradictory standards and agendas, causing them to vie in opposition to each other. This steady rivalry between groups is the foundation for the constantly shifting nature of society. Looking at the conflict perspective mass communications study has time after time recognized the major force that the media can have in determining a communal outlook about a certain matter, such as conflict. The media repeatedly helps decide what the public sees the subject, its causes and penalty, whether it is important, and what to assume about it (Reuben, R. C. (2009). The media can have a very influential role in fueling fires when it comes to certain issues like racism and other social injustices. Conflict like functionalism has been defined in many different ways. When it come to mass media the same can be said. Conflict can also be measured at  the individual point and at the group point. Although conflict is regularly important to those involved, it may not always be noticed by the media. The disagreement has got to be remarkable to the picky viewers of the media. According to the conflict perspective a main emphasis is the variance of avenues to media and technology exemplified in the digital world. Conflict theorist concentrate on who reigns the media, and how the media endorses the norms of the upper-middle-class white Americans while lessening the existence of the lower class especially minorities. Some conflict theorist’s propose that the way media is created causes an uneven political arena. Candidates with the most monies available can buy the most media exposure, trash talk their competition, and take full advantage of their visual existence. Now days cameras capture our activities and viewers can find people over their cell phones. Social scientists take the idea of the surveillance society so seriously that there is an entire journal devoted to its study, Surveillance and Society (library.queensu.ca). Influential individuals and social organizations carry much of the say so about what technology is out, when and where it is released and what kind of media is accessible for intake. This is a form of gate keeping. Deciding what story will make the headlines of the front page. Deciding which movie is playing on the screens at the local movie theater. Deciding what movies and pictures will be released and which ones will not. All of these decisions are usually made by people of high standings. No one in the lower classes has any say so in these types of decisions. Critics of the conflict perspective tip to its excessively harmful view of society. The theory in the end attributes compassionate pains, unselfishness, democratic state, civil rights, and other constructive aspects of society to capitalistic designs to have power over the groups, not to natural wellbeing in maintaining society and social order. The symbolic interactionist perspective, also known as symbolic  interactionism, directs sociologists to believe the symbols and details of everyday life, what these symbols mean, and how people interact with each other. Although symbolic interactionism goes back to Max Weber’s claim that individuals act by they way the see their understanding of the meaning of their world, the American philosopher George H. Mead (1863–1931) introduced this perspective to American sociology in the 1920s (Vissing, Y. 2011). The interactions perspective of sociology sees society as a product of everyday social interactions of individuals. Symbolic interactionists also study how people use symbols to create meaning (Vissing, Y. 2011). According to this theory technology may act as a symbol for many individuals. What kind of computer you have, the kind of vehicle you own, if individuals are able to purchase the newest products; this works as a social meter of affluence and rank. Media can generate and spread symbols that become the way we understand our society. Theorist at work on the interactionist perspective concentrate on this social creation of actuality. This process keeps going and people individually generate and comprehend reality. Social media sites inspire individuals to check in and give particulars of their day with online social networks, companies can then with no trouble endorse their merchandises on these sites. Then suddenly you are bombarded with ads of places you have been. What started out as a symbol of popularity and prestige now endorses consumerism of games and fandom. Every website and every game that is played has advertisements that the viewer must watch in order to continue on. This is very similar with the conflict theory. Sociologists differentiate the mass media from other social associations because for this realm it is a must to have an audience. The audience could be a secondary group assembled in a great theater, or it may be a main group, such as a husband and wife watching the newest movie release at home. Possession is becoming very compacted. There is a trend toward sort of a monopoly. There can be found a few of global organizations that dominate the  publishing, broadcasting, and the ï ¬ lm industries (Croteau and Hoynes 2000). Some individuals reason that the government ought to control media absorption once again. The government takes more of a â€Å"hands-off† approach. If this approach continues the trend will continue and the media leaders will continue to grow. Critics assert that symbolic interactionism leaves out the macro level of social interpretation, which is the big picture. Symbolic interactionists could fail to see the bigger problems of society by concentrating too closely on the small issues. The perspective also gets criticism for denial of the influence of social forces and institutions on individual connections. The amount of individuals in the world who have admittance to an assortment of media keeps growing. Additionally, the total of time individuals squander taking in media as well continues to enlarge. With all the new technology that is available most people are always connected to something that has media readily available twenty four hours a day, seven days a week.  Each viewpoint interprets the position of the mass media in a special way and for this reason each theory is expected to have an effect on the views of individuals that are a piece of the society in individual behaviors. As a functionalist are to be expected to view the program choices of a news group decision maker who knowingly makes the choice to pass over a pessimistic account regarding one of its supporting companies as a not taking sides action intended to lessen likely discord in the union and maybe the community. As an interactionist, would be paying attention to how the results might influence the everyday rela tions among the members of the business or even among the business and members of the community may be concerned. On the other hand, a conflict theorist is to be expected to observe this as one of the negative functions of the mass media like Gatekeeping. For that explanation conflict theory explains why news media may stay away from negative stories about their sponsors of their new show and big advertisers in their newspapers. This makes is evident when television networks that are making big dollar amounts for promotion from corporations’ like Nike and other material goods makers are hesitant to  broadcast negative media about these companies. Conflict theorist categorize the identical dilemma at the neighboring point everyplace city reporters will not present bad reviews on certain products like franchise restaurants or other local businesses since the bulk of their financial support comes from the paid advertising of these and other businesses. While media has an impact on society, society has an impact on the media. In fact, with the inventions of such websites and social networks like Facebook and many others individuals in society with this access are just as influential. These social networks have allowed individuals to more and more capable to put forth weight in the other sociological institutions including the mass media. The conflict theory can sometimes see the community as neither here nor there by screening it as just submissively overcome to the forces of the free market, interactionism can lead us into more understanding of how the amplified discussion connections linking character and civilization seeing how the media is very personal to most. We have seen that there can be some slight similarities connecting the social theories of Functionalism, Interactionism and Conflict Theory. They however disagree somewhat significantly with each other. Mostly depending on what theory a person decides to agree with their view and opinions about the media and other social institutions will vary quite a bit. Just because one individual may view the media with the Conflict lens does not mean that the Functionalism and Interactionism does not make very valid points that can be used to enhance our understanding. Full understanding will not be attained from one theory and it is unlikely that everyone will ever agree on just one theory. The understanding that we have gained is that the media truly has an impact on individuals, cultures, society, and mass communications. It is not just at a local level but at a global level. By studying these theories we can gain insight and understand about each point of view. Each ones has a contribution t o share. References: Croteau, David; Hoynes, William, Media society: industries, images, audiences, 2003 Fine, G., & Kleinman, S. (1979). Rethinking Subculture: An Interactionist Analysis. American Journal of Sociology, (1). 1. Gamson, William A.; Croteau, David; Hoynes, William; Sasson, Theodore. In: Annual Review of Sociology, 1/1/1992, Vol. 18, p. 373-393; Library.queensu.ca, Retrieved from: http://library.queensu.ca/ojs/index.php/surveillance-and-society/about/editorialPolicies Mendelsohn, H. (1974). BEHAVIORISM, FUNCTIONALISM, AND MASS COMMUNICATIONS POLICY. Public Opinion Quarterly, 38(3), 379. Reuben, R. C. (2009). MEDIA AND CONFLICT THEORY: AN INTERDISCIPLINARY OVERVIEW: THE IMPACT OF NEWS COVERAGE ON CONFLICT: TOWARD GREATER UNDERSTANDING. Marquette Law Review, 9345. Vissing, Y. (2011) Introduction to Sociology. San Diego, CA: Bridgepoint Education, Inc.

Social Media Insights How to Drill Into Data to Find Actionable Ideas

Social Media Insights How to Drill Into Data to Find Actionable Ideas Having the right data is important for social media success. However, even the best data in the world is useless if you dont know what it all means. In order to unlock the power of your analytics, you need to know how to extract useful social media insights from them. In this post, you’ll learn how to: How to interpret the data you’ve found and get actual meaning from it. How to explain the numbers and more to a client or team. How to update your social media tactics based on the insights you’ve found. By the time youre done, youll know how to better analyze the performance of your social media content, and understand how to create more of what works. What Are Social Media Insights (And Why Do They Matter)? The term social media insights can mean different things to different people. For our purposes, though, well define social media insights as the actionable takeaways you produce from analyzing your social media data. In this post, well walk through a retroactive process thatll allow you to analyze past content, figure out what made it successful (or not), and better understand what to do (or not do) in the future. Get it right, and youll be able to fine-tune your copy and imagery to best connect with your audience. How to Drill Into Data To Extract Powerful Social Media InsightsBefore You Continue, Download Your Social Media Insight Analysis Template Before you can extract insights from your social media marketing data, it helps to have somewhere to record it all. Thats exactly what you can do with this free template, making it easier to narrow down what, exactly, led each post to perform as well (or maybe even not so well). Start By Finding Your Top-Performing Posts The first part of determining insights into your social media channels involves determining your top posts. Top posts can be found in a number of different ways but it all depends on what the overarching goals of your channels are. For example, if your goal was to drive engagements, you’d be looking for the posts with the most likes, shares, and comments. However, if you’re looking for posts with the most clicks to your website, you’d be tracking link clicks via each social channel’s in-app analytics or an external tool like Google Analytics. Facebook To find the analytics data for your top Facebook posts, go to your business page and select Insights: From there, go to Posts: In your Posts section, scroll down to All Posts Published, and there you’ll be able to see the different metrics for each one of your posts: Twitter To find analytics data for your top Twitter posts, go to your account, click on your profile picture and in the drop-down menu select Analytics: Then in the menu bar, select Tweets: That screen will show you all of the engagement data, and impressions that your tweets have generated for the past 28 days, as well as allowing you to see the top tweets you’ve sent in that time period: Instagram To find the analytics for your Instagram post, click the bar graph in the top right-hand corner of your Instagram profile. Note that you won’t see that bar graph unless you have an Instagram business profile: Once you’re in the Analytics section, scroll down to Posts, and then click on See More: The analytics for your Instagram profile is a bit different because you need to click on each individual post to see its engagement metrics: Pinterest To find the analytics for your Pinterest pins, you’re once again going to need a Pinterest business account. Once that is set, go to the upper left-hand corner and select Analytics.  Then select Your Pinterest Profile: The nice thing about Pinterest is that your top pins are all located in one place. Just scroll down your screen to see them all: LinkedIn LinkedIn is a lot like Pinterest, in the fact that your top post analytics are all located in one place. Go to your page and click on Manage Page: From manage page, select Analytics. In your analytics page, the first thing that surfaces is the Updates section. All of your post data is located there, including: Impressions Clicks Interactions Engagement rate To see a more detailed view, click on the post update: Google+ Finding data for your Google+ posts is possible. It just might not be obvious where you need to look (at first, at least). If you’re working with a Google+ profile, check out this detailed article from SteadyDemand, which will walk you through the process of gathering the data you need. Bonus Tip: Track Social Metrics Automatically In As a heads up, makes gathering social media data easy! With built-in Social Analytics, you can plan, publish, and measure every post in one place. Here's how it works:With Social Engagement Reports, you’ll be able to see your engagement data in one place! And we’ll categorize all your top posts for you. Recommended Reading: Know the Success Of Your Social Engagement With the Newest Analytics Report In Your *Favorite* Marketing Calendar Develop Your Post Analysis Process Once you've gathered your data and found the top posts you'll analyze, you'll need a repeatable process for uncovering social media insights. This essentially means knowing which questions to ask to figure out what caused content to perform as well as it did. Try following this graphic below: By asking each of these questions as you analyze each post, you'll start to identify patterns impacting post performance. You'll be able to record a lot of this data in the downloadable template included in this post (which we'll cover in more detail in a little bit). How  Does Voice and Tone Impact Social Media Post Performance? What you say and how you say it on social media is essential for ensuring your posts convey your messages the way you want them to be felt. So, how exactly does your choice of verbiage and emotional sentiment impact audience engagement, and how can you determine its effect on post performance? Recommended Reading: The Best Social Media Copywriting Guide to Be a Social Media Word Ninja Does Your Post Have a Positive or Negative Sentiment? Are you trying to lift up your followers or inform them of some bad news? The sentiment your message sends can affect the interactions you receive from your audience. Being able to track what types of tones they are responding to is a great way to determine what types of posts you should be sending. Here is an example of a post with a positive tone: https://twitter.com//status/877549014153138178 And here's an example that elicits more negative emotions: When #SEO and #Content go to couples therapy, things get a little ugly. Not all marriages are perfect. https://t.co/iuFNYhGrGp pic.twitter.com/xYEt9OPeIs Conductor (@Conductor) June 27, 2017   Are You Post Questions Open Or Closed Ended? Are you encouraging discussion with your social media messages or closing them off and creating a more informational style post? Often times you’ll see more engagement with open-ended questions  because it gives your audience a chance to respond back to you, instead of just acknowledging they saw the message. Here is an example of an open-ended social media post: Are you ready to run? We want to know who is participating in the Fargo Marathon this week? What events are you doing?... Posted by Hilton Garden Inn Fargo on  Wednesday, May 17, 2017 Here is an example of a more closed ended social media post: For your chance to win a FREE night stay, head over to our sister property's page and check them out! #teamRaymond #freenightstay #nationalpetday Posted by Hilton Garden Inn Fargo on  Tuesday, April 11, 2017 How Long Is Your Post Copy? Depending on the social channel you’re working with, the length of your post could affect the interaction your audience has with it. The optimal length post  will vary per channel (and could even vary by industry, or even your specific business and audience), but here is a whole list  to help you get started. Recommended Reading: How to Write for Social Media to Create the Best Posts Did Your Post Incorporate Hashtags? Hashtags can have a powerful impact on how far your posts reach. If you use hashtags on networks that don't support them well, though, they could actually negatively impact your post performance. For some networks to connect to followers, you need to have a lot of hashtags, while for other networks having any hashtags can actually cause a decrease in content views. For example, Facebook should be a hashtag free zone. Why? According to Crazy Egg, hashtags are meant to help users search out information on a subject. Facebook users control that already because they are choosing who and want they want to see in their newsfeeds. Instagram on the other hand, should be full of hashtags. Why? Because according to that same Crazy Egg post, to find and interact with content, you want to see you have to search for it. Hashtags make your content searchable. Should You Be Using Emojis? No one can say that emojis aren’t fun. These tiny little pictures are changing the way we communicate, one keyboard at a time. What channel you should be using emojis on is difficult to determine, as they can sometimes come across as unprofessional. Not to mention emojis, and their meanings are not always as black and white as they may seem. Social Media Today broke down when to use emojis and what they mean on  their blog. An example of a hashtag style emoji. there arent enough words of gratitude i can offer that even begin to explain what this world did for me #HarryPotter20 pic.twitter.com/mTXOcCBwBb Meghan Rienks (@MeghanRienks) June 26, 2017 An example of a standard use case for emojis.Into the fog ☠Ã¯ ¸ Ã°Å¸Å¡â€"☠Ã¯ ¸  A post shared by Jeff Sheldon (@ugmonk) on Jun 26, 2017 at 6:58am PDT Are You Creating Broadcast Or Discussion Posts? The final element we'll focus on are broadcast posts versus  discussion posts. Broadcast posts are posts that are designed to promote your brand or business. They usually sound more like ads and focus mainly on what you can do for your followers. As Rich Mcelaney put it in this blog post for BrassCycle: â€Å"Imagine having a conversation with someone (and we all know people like this) where you ask, â€Å"How are you?† and they launch into an in-depth explanation of every moment of their life since you last saw them. They don't take a breath. If you try to interject with a story of your own, you can see them simply waiting until you stop talking so they can continue.† Discussion posts are  specifically developed to create conversations with your followers. They create conversations that allow your followers to interject and control more of the conversation, which creates a more trustworthy atmosphere. A broadcast post will look something like this. â€Å"Without a song or a dance what are we†, think about it! Or just come to theREP to see Mamma Mia, Performances start Friday, July 7 and goes until Sunday, August 13. Get your tickets today: http://bit.ly/2qMQx4 Posted by Capital Repertory Theatre on  Monday, June 26, 2017 While a discussion post will look more like this. Introducing a new Twitter emoji celebrating the 20th anniversary of Harry Potter and the Philosophers Stone! #HarryPotter20 pic.twitter.com/9fNo1R9E5J Pottermore (@pottermore) June 26, 2017 Are You Posting At The Right Time? The next section of metrics that you can focus on involves time. What time your posts go out determines how many people in your audience will see it. Obviously, there are times that certain social channels are more active. Those prime times can be found in this blog post, that has been backed by over 16 studies. It’s also important to post your social media messages on the right day. By posting at optimum days and times you’re able to maximize the views that your messages will receive. The more eyeballs you have on a post, the more likely you are to create the engagement and or link clicks you need. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media Are Images And Video Adding Engagement To Your Social Media Messages? The next set of attributes that you’re going to want to record focuses on the different types of media that you’ll have for your posts. Visuals like videos and images are becoming a major key to successful social media posts  which was outlined by Hubspot earlier this year. Image and Video Colors The psychology of color plays a much more important role than you might think. Saying things like â€Å"red makes people angry† or â€Å"blue creates feelings of calm† are not necessarily accurate because everyone’s personal experiences are different, therefore colors will evoke different emotions in all people. However, according to SnapHelp, 90% of instant decisions  are made on color. They say that audiences are more susceptible to color based on how they think it fits a product. So the colors you choose for your social media channels can have an effect on your audience because they are looking to see if your color scheme fits your brand. For example, we’re used to seeing bright, electric colors in Disney photos and images because the park is always alive and going. People are never sad at Disney world and their color scheme fits that brand perception. Memorable Dining Experiences | Walt Disney World From holding court with royalty to good old-fashioned family gatherings, a Grand Adventure to Walt Disney World serves up memorable dining experiences for both you and your grandkids! Learn more - http://di.sn/61818l3UT Posted by Walt Disney World on Thursday, June 8, 2017 Recommended Reading: The Know-It-All Guide to Color Psychology In Marketing + The Best Hex Chart Video Subtitles This next metric focuses on video alone. With more and more videos starting automatically as people scroll through social media, a lot of people are opting to have their sound off. But if you audience member can’t hear what your video says you’re suddenly missing out on a potential customer. This is where subtitles are coming into play. According to Media Cause, about 82% of social media video views are watched without sound,  making subtitles vital. Take Tasty  for example. I’m willing to bet you’ve seen one of their recipe videos at least once. The unique thing about those videos and one of the reasons they’re so successful is because they have captions that walk you through the whole recipe. You don’t have to turn the sound on to get the message. Fidget Spinner Cookies Feeling stressed? Make these fidget spinner cookies so you can spin AND eat the stress away 😉! FULL RECIPE: http://bzfd.it/2s4juqZ Posted by Tasty on Tuesday, June 13, 2017 Video Length The second metric that is focused solely on video is the length of your videos. Channels are optimized for certain video and lengths and some will even limit how long videos can be. For example, videos on Instagram need to be under a minute. Not to mention, videos are now being viewed more often on mobile devices and according to social media today, you have less than two seconds  to grab the attention of your viewer. So the number of interactions you have per video can be traced back to how long your video is. Recommended Reading: How to Do Facebook Video Marketing the Right Way How to Get Started With Twitter Video Marketing How to Make a Video Content Marketing Strategy That Will Engage Your Audience Measure Interactions With Your Audience The final metric that you’re going to be recording on your template are interactions with your audience on your posts. Giving your audience a real response from your social team makes them feel valued because they know you saw their comments. You’re showing them that their voice matters to you. That’s why I tweet a Diet Coke all the time; they respond to me and make me feel special. And who doesn’t like being special? Recommended Reading: 30 Social Media Engagement Tactics That Will Boost Shares And Conversions You’ve Collected The Data, Now You Need A Place To Record It And Your Insights. The Social Media Insights Document that you downloaded earlier will help create the report that you can show to your bosses or your clients. Open your social media insights report and each of your social media channels: In the process that we demonstrated earlier, find your top post and take a screenshot to insert into your report: From there record the likes, comments, shares (if applicable), reach and engagement that your post received: Then you can record the language  insights we touched on earlier including, tone, post length, the number of hashtags, and emoji use: The last section of numerical data that you’re going to record in your post is on times your post went out and media types that you used: The final part of your chart is a summary section. This is the space where you’ll be able to layout in two to three sentences what all that numerical data means to you clients or bosses. For example, in this post, we can conclude that because the post when out at 11 am on a Monday and had a personal note in its tone, it caused people to click on the link at least 16 times: You’re going to repeat the same process for top three posts on every channel as well as the lowest engagement post. The reason you should include your lowest performing post is that you don’t want to make your boss or client think that everything is perfect. By showing the posts that need some work you’re able to determine what needs improvement and continue to grow your strategy. Recommended Reading: How to Create a Social Media Strategy (With 3 Steps And a Template) Let’s Wrap This Up With all the knowledge you have now, you’ll be able to take the numerical data you’ve gathered and make it digestible for your clients and your boss. Not to mention you’ll learn how to adjust your social media strategy based on the conclusions you reach.

Topic about Drugs Essay Example | Topics and Well Written Essays - 250 words

Topic about Drugs - Essay Example Some causes of drug abuse among people are such like lack of self control, acute physical or mental disability, to deal with physical or emotional problems in the work, home or in relationships, which stresses the affected individual. These causes of drugs abuse comes from the failure of a person to alleviate a condition in their mind which is resultant from the relationships with his colleagues. On the other hand, drug abuse can result from the family influence where a family has a history of using drugs, peer pressure, mental illness as well as misuse of prescribed drugs by patients (Kinlock, OGrady and Hanlon 265). The effect of drug abuse can be broadly divided into three parts in the categories of health of the individual, societal effects which reflect the impact on the social institutions and the relationships and family. In terms of health, the drug abusers deteriorate in their physical and their mental abilities and may be incapacitated to do various things, socially drug abuse causes constraints in financial terms and commotion in institutions like schools and work and in family, drugs threaten and cause family breakups (Kinlock, OGrady and Hanlon

Concept of Transnational Companies Essay Example | Topics and Well Written Essays - 1750 words

Concept of Transnational Companies - Essay Example This essay will focus on transnational corporations and how they are operated for the benefits of a few individuals who enjoy great monopoly. The essay will then portray the fact that, the transnational corporations have a lot of to do with benefiting a small group of people who operate these businesses. Additionally, this current class of people will be scrutinized and the methodologies they have applied so as to have power over the economic aspect of the market-that of making sure that they do not center on one state, but many nations. The fact that a great percentage of persons find themselves making purchases of goods produced by the transnational companies will be analyzed as well as the reasons behind transnational corporations claim a great percentage in the global economy. Finally, the ‘transactional class’- that controls the trade in the economy in the view of Teivainen & Patomaki (2004, pp.34) - will be scrutinized to assess if it really controls the major sour ces of production, to their benefit. Letto-Gillies (2012, pp.261) attests to the proposition that transnational corporations are operated for the benefits of a few individuals who enjoy great monopoly. ... ional corporations are monitored and controlled by a specific group of persons who are powerful and want to manipulate all the exiting opportunities to benefit themselves from the huge amounts of profits existent in the these business transactions (Synott, 2004, pp.108). On another point of view, Sklair (2011, pp.25) also indicates that the transnational corporations have a lot of to do with benefiting a small group of people who operate these businesses. Their major aim is to get the best the out of the entire business dealings. The power of the transnational systems, however, is way being overshadowed a definite class of persons whose major aim is to influence the entire situation. A group of independent capitalist systems are the sole owners of the capital system. Many changes have taken place in the international economy, in such a way that the traditionalist point of view that a particular state controls the corporations. Sklair (2011, pp.27) argues that the current class of peo ple can arguably be referred to as the major beneficiaries of the transnational corporations. Major reasons behind the existence of this class of people are to amass as much profit as possible from the entire business. These groups of people endeavor to ensure that the new class of people are always at par with the new developments in the global society and devise new measures of controlling the new developments in the country. In the recent years, these groups of individuals have been managed to control trade in the global arena (Dicken, 2003, pp.76). This class of persons has managed to control trade through regulating the forces of the market, the processes that allow thriving of the trade as well as the practices. In essence, this is to say that the regulation of the markets revolves