Social Media Insights How to Drill Into Data to Find Actionable Ideas

Social Media Insights How to Drill Into Data to Find Actionable Ideas Having the right data is important for social media success. However, even the best data in the world is useless if you dont know what it all means. In order to unlock the power of your analytics, you need to know how to extract useful social media insights from them. In this post, you’ll learn how to: How to interpret the data you’ve found and get actual meaning from it. How to explain the numbers and more to a client or team. How to update your social media tactics based on the insights you’ve found. By the time youre done, youll know how to better analyze the performance of your social media content, and understand how to create more of what works. What Are Social Media Insights (And Why Do They Matter)? The term social media insights can mean different things to different people. For our purposes, though, well define social media insights as the actionable takeaways you produce from analyzing your social media data. In this post, well walk through a retroactive process thatll allow you to analyze past content, figure out what made it successful (or not), and better understand what to do (or not do) in the future. Get it right, and youll be able to fine-tune your copy and imagery to best connect with your audience. How to Drill Into Data To Extract Powerful Social Media InsightsBefore You Continue, Download Your Social Media Insight Analysis Template Before you can extract insights from your social media marketing data, it helps to have somewhere to record it all. Thats exactly what you can do with this free template, making it easier to narrow down what, exactly, led each post to perform as well (or maybe even not so well). Start By Finding Your Top-Performing Posts The first part of determining insights into your social media channels involves determining your top posts. Top posts can be found in a number of different ways but it all depends on what the overarching goals of your channels are. For example, if your goal was to drive engagements, you’d be looking for the posts with the most likes, shares, and comments. However, if you’re looking for posts with the most clicks to your website, you’d be tracking link clicks via each social channel’s in-app analytics or an external tool like Google Analytics. Facebook To find the analytics data for your top Facebook posts, go to your business page and select Insights: From there, go to Posts: In your Posts section, scroll down to All Posts Published, and there you’ll be able to see the different metrics for each one of your posts: Twitter To find analytics data for your top Twitter posts, go to your account, click on your profile picture and in the drop-down menu select Analytics: Then in the menu bar, select Tweets: That screen will show you all of the engagement data, and impressions that your tweets have generated for the past 28 days, as well as allowing you to see the top tweets you’ve sent in that time period: Instagram To find the analytics for your Instagram post, click the bar graph in the top right-hand corner of your Instagram profile. Note that you won’t see that bar graph unless you have an Instagram business profile: Once you’re in the Analytics section, scroll down to Posts, and then click on See More: The analytics for your Instagram profile is a bit different because you need to click on each individual post to see its engagement metrics: Pinterest To find the analytics for your Pinterest pins, you’re once again going to need a Pinterest business account. Once that is set, go to the upper left-hand corner and select Analytics.  Then select Your Pinterest Profile: The nice thing about Pinterest is that your top pins are all located in one place. Just scroll down your screen to see them all: LinkedIn LinkedIn is a lot like Pinterest, in the fact that your top post analytics are all located in one place. Go to your page and click on Manage Page: From manage page, select Analytics. In your analytics page, the first thing that surfaces is the Updates section. All of your post data is located there, including: Impressions Clicks Interactions Engagement rate To see a more detailed view, click on the post update: Google+ Finding data for your Google+ posts is possible. It just might not be obvious where you need to look (at first, at least). If you’re working with a Google+ profile, check out this detailed article from SteadyDemand, which will walk you through the process of gathering the data you need. Bonus Tip: Track Social Metrics Automatically In As a heads up, makes gathering social media data easy! With built-in Social Analytics, you can plan, publish, and measure every post in one place. Here's how it works:With Social Engagement Reports, you’ll be able to see your engagement data in one place! And we’ll categorize all your top posts for you. Recommended Reading: Know the Success Of Your Social Engagement With the Newest Analytics Report In Your *Favorite* Marketing Calendar Develop Your Post Analysis Process Once you've gathered your data and found the top posts you'll analyze, you'll need a repeatable process for uncovering social media insights. This essentially means knowing which questions to ask to figure out what caused content to perform as well as it did. Try following this graphic below: By asking each of these questions as you analyze each post, you'll start to identify patterns impacting post performance. You'll be able to record a lot of this data in the downloadable template included in this post (which we'll cover in more detail in a little bit). How  Does Voice and Tone Impact Social Media Post Performance? What you say and how you say it on social media is essential for ensuring your posts convey your messages the way you want them to be felt. So, how exactly does your choice of verbiage and emotional sentiment impact audience engagement, and how can you determine its effect on post performance? Recommended Reading: The Best Social Media Copywriting Guide to Be a Social Media Word Ninja Does Your Post Have a Positive or Negative Sentiment? Are you trying to lift up your followers or inform them of some bad news? The sentiment your message sends can affect the interactions you receive from your audience. Being able to track what types of tones they are responding to is a great way to determine what types of posts you should be sending. Here is an example of a post with a positive tone: https://twitter.com//status/877549014153138178 And here's an example that elicits more negative emotions: When #SEO and #Content go to couples therapy, things get a little ugly. Not all marriages are perfect. https://t.co/iuFNYhGrGp pic.twitter.com/xYEt9OPeIs Conductor (@Conductor) June 27, 2017   Are You Post Questions Open Or Closed Ended? Are you encouraging discussion with your social media messages or closing them off and creating a more informational style post? Often times you’ll see more engagement with open-ended questions  because it gives your audience a chance to respond back to you, instead of just acknowledging they saw the message. Here is an example of an open-ended social media post: Are you ready to run? We want to know who is participating in the Fargo Marathon this week? What events are you doing?... Posted by Hilton Garden Inn Fargo on  Wednesday, May 17, 2017 Here is an example of a more closed ended social media post: For your chance to win a FREE night stay, head over to our sister property's page and check them out! #teamRaymond #freenightstay #nationalpetday Posted by Hilton Garden Inn Fargo on  Tuesday, April 11, 2017 How Long Is Your Post Copy? Depending on the social channel you’re working with, the length of your post could affect the interaction your audience has with it. The optimal length post  will vary per channel (and could even vary by industry, or even your specific business and audience), but here is a whole list  to help you get started. Recommended Reading: How to Write for Social Media to Create the Best Posts Did Your Post Incorporate Hashtags? Hashtags can have a powerful impact on how far your posts reach. If you use hashtags on networks that don't support them well, though, they could actually negatively impact your post performance. For some networks to connect to followers, you need to have a lot of hashtags, while for other networks having any hashtags can actually cause a decrease in content views. For example, Facebook should be a hashtag free zone. Why? According to Crazy Egg, hashtags are meant to help users search out information on a subject. Facebook users control that already because they are choosing who and want they want to see in their newsfeeds. Instagram on the other hand, should be full of hashtags. Why? Because according to that same Crazy Egg post, to find and interact with content, you want to see you have to search for it. Hashtags make your content searchable. Should You Be Using Emojis? No one can say that emojis aren’t fun. These tiny little pictures are changing the way we communicate, one keyboard at a time. What channel you should be using emojis on is difficult to determine, as they can sometimes come across as unprofessional. Not to mention emojis, and their meanings are not always as black and white as they may seem. Social Media Today broke down when to use emojis and what they mean on  their blog. An example of a hashtag style emoji. there arent enough words of gratitude i can offer that even begin to explain what this world did for me #HarryPotter20 pic.twitter.com/mTXOcCBwBb Meghan Rienks (@MeghanRienks) June 26, 2017 An example of a standard use case for emojis.Into the fog ☠Ã¯ ¸ Ã°Å¸Å¡â€"☠Ã¯ ¸  A post shared by Jeff Sheldon (@ugmonk) on Jun 26, 2017 at 6:58am PDT Are You Creating Broadcast Or Discussion Posts? The final element we'll focus on are broadcast posts versus  discussion posts. Broadcast posts are posts that are designed to promote your brand or business. They usually sound more like ads and focus mainly on what you can do for your followers. As Rich Mcelaney put it in this blog post for BrassCycle: â€Å"Imagine having a conversation with someone (and we all know people like this) where you ask, â€Å"How are you?† and they launch into an in-depth explanation of every moment of their life since you last saw them. They don't take a breath. If you try to interject with a story of your own, you can see them simply waiting until you stop talking so they can continue.† Discussion posts are  specifically developed to create conversations with your followers. They create conversations that allow your followers to interject and control more of the conversation, which creates a more trustworthy atmosphere. A broadcast post will look something like this. â€Å"Without a song or a dance what are we†, think about it! Or just come to theREP to see Mamma Mia, Performances start Friday, July 7 and goes until Sunday, August 13. Get your tickets today: http://bit.ly/2qMQx4 Posted by Capital Repertory Theatre on  Monday, June 26, 2017 While a discussion post will look more like this. Introducing a new Twitter emoji celebrating the 20th anniversary of Harry Potter and the Philosophers Stone! #HarryPotter20 pic.twitter.com/9fNo1R9E5J Pottermore (@pottermore) June 26, 2017 Are You Posting At The Right Time? The next section of metrics that you can focus on involves time. What time your posts go out determines how many people in your audience will see it. Obviously, there are times that certain social channels are more active. Those prime times can be found in this blog post, that has been backed by over 16 studies. It’s also important to post your social media messages on the right day. By posting at optimum days and times you’re able to maximize the views that your messages will receive. The more eyeballs you have on a post, the more likely you are to create the engagement and or link clicks you need. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media Are Images And Video Adding Engagement To Your Social Media Messages? The next set of attributes that you’re going to want to record focuses on the different types of media that you’ll have for your posts. Visuals like videos and images are becoming a major key to successful social media posts  which was outlined by Hubspot earlier this year. Image and Video Colors The psychology of color plays a much more important role than you might think. Saying things like â€Å"red makes people angry† or â€Å"blue creates feelings of calm† are not necessarily accurate because everyone’s personal experiences are different, therefore colors will evoke different emotions in all people. However, according to SnapHelp, 90% of instant decisions  are made on color. They say that audiences are more susceptible to color based on how they think it fits a product. So the colors you choose for your social media channels can have an effect on your audience because they are looking to see if your color scheme fits your brand. For example, we’re used to seeing bright, electric colors in Disney photos and images because the park is always alive and going. People are never sad at Disney world and their color scheme fits that brand perception. Memorable Dining Experiences | Walt Disney World From holding court with royalty to good old-fashioned family gatherings, a Grand Adventure to Walt Disney World serves up memorable dining experiences for both you and your grandkids! Learn more - http://di.sn/61818l3UT Posted by Walt Disney World on Thursday, June 8, 2017 Recommended Reading: The Know-It-All Guide to Color Psychology In Marketing + The Best Hex Chart Video Subtitles This next metric focuses on video alone. With more and more videos starting automatically as people scroll through social media, a lot of people are opting to have their sound off. But if you audience member can’t hear what your video says you’re suddenly missing out on a potential customer. This is where subtitles are coming into play. According to Media Cause, about 82% of social media video views are watched without sound,  making subtitles vital. Take Tasty  for example. I’m willing to bet you’ve seen one of their recipe videos at least once. The unique thing about those videos and one of the reasons they’re so successful is because they have captions that walk you through the whole recipe. You don’t have to turn the sound on to get the message. Fidget Spinner Cookies Feeling stressed? Make these fidget spinner cookies so you can spin AND eat the stress away 😉! FULL RECIPE: http://bzfd.it/2s4juqZ Posted by Tasty on Tuesday, June 13, 2017 Video Length The second metric that is focused solely on video is the length of your videos. Channels are optimized for certain video and lengths and some will even limit how long videos can be. For example, videos on Instagram need to be under a minute. Not to mention, videos are now being viewed more often on mobile devices and according to social media today, you have less than two seconds  to grab the attention of your viewer. So the number of interactions you have per video can be traced back to how long your video is. Recommended Reading: How to Do Facebook Video Marketing the Right Way How to Get Started With Twitter Video Marketing How to Make a Video Content Marketing Strategy That Will Engage Your Audience Measure Interactions With Your Audience The final metric that you’re going to be recording on your template are interactions with your audience on your posts. Giving your audience a real response from your social team makes them feel valued because they know you saw their comments. You’re showing them that their voice matters to you. That’s why I tweet a Diet Coke all the time; they respond to me and make me feel special. And who doesn’t like being special? Recommended Reading: 30 Social Media Engagement Tactics That Will Boost Shares And Conversions You’ve Collected The Data, Now You Need A Place To Record It And Your Insights. The Social Media Insights Document that you downloaded earlier will help create the report that you can show to your bosses or your clients. Open your social media insights report and each of your social media channels: In the process that we demonstrated earlier, find your top post and take a screenshot to insert into your report: From there record the likes, comments, shares (if applicable), reach and engagement that your post received: Then you can record the language  insights we touched on earlier including, tone, post length, the number of hashtags, and emoji use: The last section of numerical data that you’re going to record in your post is on times your post went out and media types that you used: The final part of your chart is a summary section. This is the space where you’ll be able to layout in two to three sentences what all that numerical data means to you clients or bosses. For example, in this post, we can conclude that because the post when out at 11 am on a Monday and had a personal note in its tone, it caused people to click on the link at least 16 times: You’re going to repeat the same process for top three posts on every channel as well as the lowest engagement post. The reason you should include your lowest performing post is that you don’t want to make your boss or client think that everything is perfect. By showing the posts that need some work you’re able to determine what needs improvement and continue to grow your strategy. Recommended Reading: How to Create a Social Media Strategy (With 3 Steps And a Template) Let’s Wrap This Up With all the knowledge you have now, you’ll be able to take the numerical data you’ve gathered and make it digestible for your clients and your boss. Not to mention you’ll learn how to adjust your social media strategy based on the conclusions you reach.

Topic about Drugs Essay Example | Topics and Well Written Essays - 250 words

Topic about Drugs - Essay Example Some causes of drug abuse among people are such like lack of self control, acute physical or mental disability, to deal with physical or emotional problems in the work, home or in relationships, which stresses the affected individual. These causes of drugs abuse comes from the failure of a person to alleviate a condition in their mind which is resultant from the relationships with his colleagues. On the other hand, drug abuse can result from the family influence where a family has a history of using drugs, peer pressure, mental illness as well as misuse of prescribed drugs by patients (Kinlock, OGrady and Hanlon 265). The effect of drug abuse can be broadly divided into three parts in the categories of health of the individual, societal effects which reflect the impact on the social institutions and the relationships and family. In terms of health, the drug abusers deteriorate in their physical and their mental abilities and may be incapacitated to do various things, socially drug abuse causes constraints in financial terms and commotion in institutions like schools and work and in family, drugs threaten and cause family breakups (Kinlock, OGrady and Hanlon

Concept of Transnational Companies Essay Example | Topics and Well Written Essays - 1750 words

Concept of Transnational Companies - Essay Example This essay will focus on transnational corporations and how they are operated for the benefits of a few individuals who enjoy great monopoly. The essay will then portray the fact that, the transnational corporations have a lot of to do with benefiting a small group of people who operate these businesses. Additionally, this current class of people will be scrutinized and the methodologies they have applied so as to have power over the economic aspect of the market-that of making sure that they do not center on one state, but many nations. The fact that a great percentage of persons find themselves making purchases of goods produced by the transnational companies will be analyzed as well as the reasons behind transnational corporations claim a great percentage in the global economy. Finally, the ‘transactional class’- that controls the trade in the economy in the view of Teivainen & Patomaki (2004, pp.34) - will be scrutinized to assess if it really controls the major sour ces of production, to their benefit. Letto-Gillies (2012, pp.261) attests to the proposition that transnational corporations are operated for the benefits of a few individuals who enjoy great monopoly. ... ional corporations are monitored and controlled by a specific group of persons who are powerful and want to manipulate all the exiting opportunities to benefit themselves from the huge amounts of profits existent in the these business transactions (Synott, 2004, pp.108). On another point of view, Sklair (2011, pp.25) also indicates that the transnational corporations have a lot of to do with benefiting a small group of people who operate these businesses. Their major aim is to get the best the out of the entire business dealings. The power of the transnational systems, however, is way being overshadowed a definite class of persons whose major aim is to influence the entire situation. A group of independent capitalist systems are the sole owners of the capital system. Many changes have taken place in the international economy, in such a way that the traditionalist point of view that a particular state controls the corporations. Sklair (2011, pp.27) argues that the current class of peo ple can arguably be referred to as the major beneficiaries of the transnational corporations. Major reasons behind the existence of this class of people are to amass as much profit as possible from the entire business. These groups of people endeavor to ensure that the new class of people are always at par with the new developments in the global society and devise new measures of controlling the new developments in the country. In the recent years, these groups of individuals have been managed to control trade in the global arena (Dicken, 2003, pp.76). This class of persons has managed to control trade through regulating the forces of the market, the processes that allow thriving of the trade as well as the practices. In essence, this is to say that the regulation of the markets revolves

Media Log 1 Essay Example | Topics and Well Written Essays - 250 words

Media Log 1 - Essay Example She does this by suppressing the freedom of those she could and denying others their right. What this shows about a typical modern family is how parents try to use their authority to get what they desire from all other family members. But as much as Claire tried to achieve her perfect dream family portrait, the more the other people in the family tried to look into areas of their lives that they felt could bring them happiness and freedom. For example Phil took some of the other family members to watch a game and actually ignored Claire’s phone call. What this shows is that in a typical family, the need to allow each person to function as an independent social being is very important. This is because as it turned out to be, Claire would not have the sort of perfect portrait she dreamed of after all. This is because even after she had managed to get all the family set for the photograph in their white dresses, Jay starts a mud fight, making their perfect while costumes

A View From The Bridge Essay Example for Free

A View From The Bridge Essay Beatrice said, Whatever happened, we all done it in one of the final scenes in Arthur Millers play A View From The Bridge. I disagree with the above quotation, in my opinion, only three characters are to blame. Those being Eddie, Catherine and Rodolfo. Many factors became culpable for Eddies downfall in the concluding scene, such as his obsession with Catherine, Catherines flirtatious behaviour, the arrival of Rodolfo and so forth. Yet, many of these factors evolve around the character of Eddie. Therefore, if I had to point a finger of blame at one character alone, it would be Eddie. In the beginning of the play, our initial response to Eddie is that he dominates the household. He provides a father figure for Catherine, as he doesnt want her to expose herself to the attention of other men in their community. Eddie shows a lot of interest in Catherine and her appearance, he informed her of how she was walkin wavy and that her skirt was too short. The way Eddie made his opinion known and how his obsession affected his lifestyle, is obviously going to have a negative effect on him for the rest of his life. Catherines effect on Eddie soon jeopardised Eddies relationship with his wife, Beatrice. Eddie tried to please Catherine, whilst he became quickly resentful when talking to his wife. We can tell immediately of how this situation cannot stay this way, some event will have to occur for Eddie to make up his mind about who and what he wants. When the submarines, Marco and Rodolfo are introduced, Eddies jealous streak and competitiveness both become evident and culpable for the hostile welcome he greeted the cousins with. Rodolfo made an immediate impact on Catherine, who showed a lot of interest in the illegal immigrant. Catherines interest in Rodolfo and Rodolfos feelings for her infuriate Eddie. Eddie seems jealous and unwanted to a certain extent. Eddies blunt attitude towards Rodolfo spells trouble, as we can tell at some point this will come to a head. For example, Rodolfo begins to sing, much to the pleasure of Catherine and Beatrice, but Eddie interrupts this and tells Rodolfo to, wait a minute. This seems as if Eddie doesnt like Rodolfo entertaining, especially singing this song that could well have been aimed at Catherine.

Difference between Self Confidence and Self Efficacy

Difference between Self Confidence and Self Efficacy When the word self-efficacy is heard, it is often understood as self-confidence by many people. Self-confidence is not the same as self- efficacy. So, what does it mean by self-confidence and self efficacy. According to M. Colman (2002), self-confidence is defined as a trust or assertion in oneself, believing in ones aptitude, making a choice which maybe referring to a general context or to a specific event or doings. Some people recognise self-confidence as self-assurance. On the other hand, according to M. Colman, self-efficacy can be defined as the capability to attain the required outcome. Speaking of perceived self-efficacy generally means that the person has a lot of faith in his or her aptitude that the wanted outcome can be achieved. As mentioned by M. Colman, the concept of self-efficacy was broadly acknowledged in the course of power of Albert Bandura (the founder of the concept Observational Learning) who was born in the year 1925 in Canada but grew up and practised psycho logy in United States of America. This concept of self-efficacy became famous during the 1980s as well as the 1990s, which was later concluded in Banduras book entitled Self-Efficacy: The Exercise of Control, which was only published in the year 1997. According to A. Fast, L. Lewis, J. Bryant, A. Bocian, A. Cardullo, Rettig and Hammond (2010), those with self-efficacy tends to have higher level of desire, higher obligation and are also able to restore themselves after facing with failure better than those with poorer height of self-efficacy. According to Carmona, P. Buunk, Dijkstra and M. Peiro (2008), people with higher levels of self-efficacy tends to view heavy responsibilities as challenge to be tackled other than viewing it as danger or risk that has to be stayed away from at all times. Then arises the second question, does self-efficacy affect performance? For an example, for a person who believes that he or she is very good in mathematics and has all the skills and ability to solve high standard of mathematical problems (especially algebra, trigonometry and calculus); does he or she actually has higher performance level in the mathematics examination at the end of the term? The word performance, according to Hornby (2005) is define as how good or successfully a person carries out an activity. According to M. Colman, the word performance can be understood as the course of administering a series of activities. Carmona, P. Buunk, Dijkstra and M. Peiro (2008) conducted a study on 120 university students, which comprised of 58 Females and 62 Males. The participants in their study were between the ages of 19 to 30 years old (mean age= 22.23 years old). Carmona et al. got the participants to fill up the questionnaire on goal orientation, social comparison responses and self-efficacy (questionnaire entitled Motivated Strategies for Learning Questionnaire, which is also known as MSLQ by Pintrich and De Groot, 1990) and were given five EUR each for their willingness to partake in this study. The MSLQ probes on the participants own potential in doing well in their class, course, or their subject. This questionnaire was then matched with the participants second trimester grade (mean of the grade taken) to test on their performance. They found that self-efficacy had a significantly strong positive relationship with performance. In other words, participants with high self- efficacy had high performanc e achievement. The findings of this study do bring substantial understanding as it was conducted among students who should be tested on performance and self-efficacy. This is because students are the people whose self-efficacy is would be different among one another depending on their personality, work load, pressure, family background and so on, thus can be tested against their performance without experiencing any difficulty. In a study conducted by Williams and Williams (2010), the relationship between self-efficacy and mathematics was investigated. This study was done on students ages 15 years old from 33 nations, which includes Australia, Austria, Belgium, Denmark, Greece, Indonesia, Thailand, Uruguay and many more countries. One of the measurements used was the Mathematics self-efficacy (how confident are you to solve the mathematical problem were asked). While the other measurement used was the mathematics achievement (open ended question, structured questions and multiple choice questions) where both the measurements were taken from The Program for International Student Assessment (PISA) 2003 Mathematics Achievement Test, which focuses on self-efficacy students have on mathematics and compare it with their performance in mathematics. They also found that females have lower level of self-efficacy compared to males where the mathematics is concerned. Although this study was difficult to be carried out as the researches had to find the balance between which grades of the 15 year olds from the various countries would easily match each other to ease the process of this study, the findings of this study can well be generalized due to the wide range of participants. A. Fast, L. Lewis, J. Bryant, A. Bocian, A. Cardullo, Rettig and Hammond (2010) carried out a research among 1163 primary school students which comprised Latino, Caucasion, African American, Asian, Pacific Islanders, Filipino and American Indian in California. There were 594 Females and 569 Males in this study. The participants were given the California Standard Test (CST) for Mathematics and the Student Motivation Questionnaire (SMQ). A. Fast et al. found that students with elevated intensity of self-efficacy had elevated marks in their final math exam given at the end of their term. Although this study was focused only on the Californians, yet the significant results obtained can be accepted as the number of participants was large enough. B. Yeo and Neal (2006) conducted a study on 93 psychology students (mean age=19.53 years old). The participants were inclusive of 36 males, 56 females and 1 unknown gender. The participants were asked to whether two aircraft that put in pairs will collide into each other as they are flying or have a smooth journey without colliding into each other. The preciseness and how fast the participants can guess the answer was noted. A exact answer were given up to 40 points while for a wrong answer, 25 points will be taken away. The general self-efficacy was measures using the New General Self-Efficacy Scale by Chen, Gully and Eden (2001). The results obtained showed that the self-efficacy was related to task performance with a significance, p (p

Essay --

Airlines all around the world have to look into different types of aircrafts that best fit their needs for their passengers and the distance between destinations. Boeing and Airbus, two of the world’s biggest commercial airplane manufactures in the world have been competing to get airlines attention on when they are looking to expand their airplane fleet. This competition has been characterized as a duopoly in the large airliner market since the early nineties has when a series of mergers in the aerospace manufacture industry merged or ceased operation. Today we have to look at both competitors to see who has best airplanes in the jet airliner market. Both Airbus and Boeing have a wide product spectrum ranging between wide and narrow body aircrafts covering many combinations of capacity and range. These two companies compete head to head with similar airplanes and styles. With the upcoming generation of young pilots coming into the aviation industry, the market needs high tech airplanes for airlines to buy to help this new generation move in to place. When airlines are looking at new planes to buy, they need to look at all the different types of planes that covers range and capacity. Airlines have to make a decision on what best fits their needs when deciding between a Boeing aircraft and an Airbus aircraft. Boeing is a company that dates back almost a century ago in Seattle Washington by William Boeing. Back in 1916 when Boeing was founded, they manufactured sea planes right out of the Seattle bay. Twenty years later, Boeing’s revolutionary plane was introduced. The Boeing 247 was created and is considered to be the first modern airliner to fly around the world. Boeing operated the planes for commercial purposes. Boeing started u... ...Geo) Again, the Boeing 747-8 wins for better price at $300 million when the Airbus A380 is priced at $318 million. For when it comes to the best at this category, Airbus offers the best wide range double decker aircraft in the market (Warwick, 2012) (aviatorjoe.net) (WILLIAMSON, 2013) (Frankfurt, Haria 2013) (James, 2013). In the last 10 years (2003–2012), Airbus has received 7,714 orders while delivering 4,503, and Boeing has received 7,312 orders while delivering 4,091 (Aircraft Compare 2013). Even though competition is intense, each company regularly accuses the other of receiving unfair state aid from their respective governments. But what really matters is what fits the airline’s needs. For longer ranges, Airbus builds perfect aircrafts for that sector. It’s a tossup for the midrange sector, but then it comes to shorter ranges, Boeing seems to have best fit.